Ground-Up Development
Development of purpose-built branded extended-stay hotels in selected markets supported by favorable supply-demand fundamentals.
For financial advisors & private wealth
Institutional Real Estate Strategies for Private Wealth
Access to differentiated private real estate investments in economy and lower-midscale extended-stay hotels.
2022Platform established
~$1 BillionPrincipals' collective real estate experience
~700 KeysPortfolio & pipeline
StarwoodStrategic investor in VANA Partners
The investment opportunity
A Differentiated Approach to Private Real Estate
VANA Partners is a specialized real estate investment platform focused on the development, conversion and acquisition of economy and lower-midscale extended-stay hotels across North America. The sector benefits from diversified, needs-based demand, longer average lengths of stay and lean property-level operating models.
Needs-Based Demand
Infrastructure, workforce mobility, healthcare and relocation.
Operating Efficiency
Longer stays and lower guest turnover can support margins.
Value Creation
Multiple execution strategies across the investment lifecycle.
Our investment strategy
Three Complementary Strategies
Value-Add Conversions
Acquisition and repositioning of existing lodging and suitable real estate into branded extended-stay hotels.
Selective Acquisitions
Targeted acquisitions where entry basis, operating fundamentals and value-creation opportunities support investment economics.
The VANA platform
Specialized Expertise. Institutional Foundations.
Founded in 2022, VANA Partners brings together experienced real estate investment professionals with backgrounds spanning acquisitions, development, asset management and institutional capital markets. Our approach combines rigorous underwriting, disciplined capital allocation and active asset management, supported by established brand and operating relationships.
Experienced Principals
Investment, development and capital markets experience.
Strategic Investor
Starwood Capital Group is an investor in VANA Partners.*
Disciplined Execution
Underwriting, asset management and operating partnerships.
*Starwood Capital Group's investment in VANA Partners is an investment in the platform only. It does not constitute an endorsement, sponsorship, underwriting or guarantee of VANA's individual investments.
For financial advisors
Integrating Private Real Estate into Client Portfolios
VANA works with registered investment advisors, family offices and wealth management professionals seeking specialized private real estate opportunities for eligible clients.
Investment Due Diligence
Offering materials, underwriting, business plans and risk considerations.
Structuring & Administration
Subscription processes, minimums, capital contributions and custody arrangements.
Investor Reporting
Asset-level updates, distributions and applicable tax documentation.
Portfolio Considerations
Liquidity, risk, investment objectives and client suitability.
Understand the investment
Advisor education center
Resources on how the investment works, the strategy behind it, and how advisors discuss it with clients.
Start with the founder Q&A and sector white paper. Request advisor materials below to discuss the mechanics and prepare for client conversations.
Mechanics overview
How an advisor buys, holds and reports the investment: custodian process, subscription documents, K-1 timing, minimums and reporting.
Advisor resourceRead
Strategy walkthrough
The founders explain the extended-stay segment, who stays in these hotels and how the hotels operate.
Founder Q&A · videoWatch the founders
Discretionary and non-discretionary accounts
Discuss how the process differs when an advisor makes allocation decisions and when each client approves separately.
Advisor resourceRead
Client conversation kit
Request plain-English materials to support conversations about the strategy, client questions and investment process.
Common questions
Questions from advisors
Where should I start my diligence?
Begin with the platform overview, sector white paper and founder Q&A. For a specific investment, request access to the deal room to review the offering materials, business plan and risk factors.
Can I discuss custody, minimums and reporting with VANA?
Yes. Contact the team to review subscription procedures, custody arrangements, minimums and reporting for the investment you are evaluating. Confirm these details in the applicable offering documents before making an allocation.
What does requesting the client conversation kit do?
It sends VANA your contact details and your request for advisor materials. It does not subscribe you to an investment or provide immediate access to deal documents.
Does Starwood's investment extend to individual VANA deals?
Starwood Capital Group is an investor in the VANA platform. Its investment does not constitute an endorsement, sponsorship, underwriting or guarantee of VANA's individual investments.
Partner with VANA
Explore a Strategic Relationship
We welcome discussions with registered investment advisors, wealth managers, family offices and private capital partners interested in evaluating our investment platform.